by SoundFox | Feb 27, 2020 | General, Uncategorized
Making sales come a little easier in a perceived commodity-based industry can be a struggle. Yet, I am a firm believer that anyone can be sold on any given day with the right person delivering the right message. What this mantra doesn’t outline is the higher...
by soundfoxteam | Feb 26, 2018 | Uncategorized
You won’t find a dealership today that hasn’t spent millions of dollars in renovations to give their guests an enjoyable experience. Every commodity added was with their guests’ comfort in mind: From Wi-Fi hotpots to activity corners for the kids… It’s even hard to...
by soundfoxteam | Feb 26, 2018 | Uncategorized
Have you ever become burnt out on holiday music? If you are like me, this usually happens weeks before the holiday season is even upon us. It seems that every store, commercial, and billboard lunges at the first opportunity they can to begin pumping holiday “spirit”...
by soundfoxteam | Feb 26, 2018 | Uncategorized
It has been written time and time again from plays to movies that the athlete is the hero and always gets the girl. While the nerd is usually left by the way side or at best the tech savvy sidekick. But the television show “The Big Bang Theory” has set out to change...
by soundfoxteam | Feb 26, 2018 | Uncategorized
Another NADA has come to pass and thus marks a new start in the automotive world. It is noted for the closing of accounts over the last year and how the market has evolved to bring us more goodies from those oh so nice vendors we have grown to loveand….well for...
by soundfoxteam | Feb 26, 2018 | Uncategorized
This post is in relation to the last post I did on ZMOT – Here . Zero Moment of Truth was a huge topic at NADA this year but was not the only thing. The other side of the coin was permission-based marketing. For those who do not know, is marketing to those who...
by soundfoxteam | Feb 26, 2018 | Uncategorized
The world is full of things that we take minor short cuts in order to simplify and achieve what we want. For instance buying peanut butter and jelly in the same jar. I mean who really doesnt have the extra time to open another jar? You already had to untwist...
by soundfoxteam | Feb 26, 2018 | Uncategorized
Audio marketing is making strides everyday that passes by us. With billboards, TV, newspapers, and magazines seemingly stretched to their limit. So much so that they are beginning to become white noise to our eyes. Visual marketing has had its time and with every new...
by soundfoxteam | Feb 26, 2018 | Uncategorized
As humans we are predisposed to a need for information or the wanting to learn something new. This is called the need for cognition closure. It is the need to hear or see something new and ideally it is all wrapped up into a nice package with a neat little bow on top....
by soundfoxteam | Feb 26, 2018 | Uncategorized
Delivering the Right Message: First thing’s first. What is being shared is as important, if not more important, as how you share it. Customers are… well let’s be honest here…ignorant. They can see all your ads. They can watch all your television spots. They can even...
